Unified giving architecture
A shared destination connected many fundraising opportunities.
Case study / Higher education philanthropy
University of Texas Giving: Making many ways to give feel like one university experience.
A unified WordPress presence brought campaign content, school initiatives, stories, and donation paths together.
- Client
- University of Texas Giving
- Industry
- Higher education philanthropy
- Project
- Unified fundraising website
- Core technology
- WordPress + jQuery
Pixeldust Interactive contribution: Project delivery leadership
01 / The problem
What the business needed to solve.
The university's Giving and Capital Campaign sites were separate, making it harder for donors to move between programs. The institution needed one coherent experience spanning schools, fundraising priorities, and stories of impact.
The objectives
- 01Merge fragmented giving destinations
- 02Support multiple schools and initiatives
- 03Let donors explore stories and act
02 / The solution
A more useful digital experience.
Working from university-provided design, the team built a flexible WordPress site with custom jQuery storytelling, video, RSS feeds, archives, and donation links throughout the experience.
Interactive stories
A jQuery-driven feature highlighted students, alumni, faculty, and university work.
Distributed donation paths
Visitors could reach giving opportunities from multiple areas of the site.
03 / Business value
How the work helped the business.
The work addressed a real challenge for University of Texas Giving—improving the experience for customers, teams, or both.
A clearer donor journey
Prospects could find relevant opportunities without jumping between disconnected sites.
More visible campus stories
Multimedia helped explain the human impact of donations.
Flexible content operations
WordPress and RSS feeds supported updates from across the university.
04 / Technology
Tech stack & capabilities.
Technologies and deliverables from the historical project are shown as originally documented, including earlier-generation platforms where applicable.
The takeaway
A giving website should bring a complex institution together around clear reasons to contribute.
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