---
type: Website Page
title: "University of Texas Giving Case Study | Pixeldust Interactive"
description: "A unified WordPress presence brought campaign content, school initiatives, stories, and donation paths together."
resource: "https://pixeldust.net/case-studies/university-of-texas-giving"
tags: [pixeldust, website]
status: stable
sources:
  - id: canonical-page
    resource: "https://pixeldust.net/case-studies/university-of-texas-giving"
    title: "University of Texas Giving Case Study | Pixeldust Interactive"
---

# University of Texas Giving Case Study | Pixeldust Interactive

> A unified WordPress presence brought campaign content, school initiatives, stories, and donation paths together.

## Source

- [Open the canonical human-readable page](https://pixeldust.net/case-studies/university-of-texas-giving)
- [Browse the Pixeldust knowledge index](https://pixeldust.net/okf/index.md)

## Page content

Case study / Higher education philanthropy

# University of Texas Giving: Making many ways to give feel like one university experience.

A unified WordPress presence brought campaign content, school initiatives, stories, and donation paths together.
Explore the project ↓ [All case studies](https://pixeldust.net/case-studies)
Portfolio project image from the University of Texas Giving Work page or archive. Project portfolio image Unified fundraising website

Client

University of Texas Giving

Industry

Higher education philanthropy

Project

Unified fundraising website

Core technology

WordPress + jQuery

Pixeldust Interactive contribution: Project delivery leadership

01 / The problem

## What the business needed to solve.

The university's Giving and Capital Campaign sites were separate, making it harder for donors to move between programs. The institution needed one coherent experience spanning schools, fundraising priorities, and stories of impact.

### The objectives

- 01 Merge fragmented giving destinations

- 02 Support multiple schools and initiatives

- 03 Let donors explore stories and act

02 / The solution

## A more useful digital experience.

Working from university-provided design, the team built a flexible WordPress site with custom jQuery storytelling, video, RSS feeds, archives, and donation links throughout the experience.

01 / Unified giving architecture
### Unified giving architecture

A shared destination connected many fundraising opportunities.
02 / Interactive stories
### Interactive stories

A jQuery-driven feature highlighted students, alumni, faculty, and university work.
03 / Distributed donation paths
### Distributed donation paths

Visitors could reach giving opportunities from multiple areas of the site.

03 / Business value

## How the work helped the business.

The work addressed a real challenge for University of Texas Giving—improving the experience for customers, teams, or both.

01
### A clearer donor journey

Prospects could find relevant opportunities without jumping between disconnected sites.
02
### More visible campus stories

Multimedia helped explain the human impact of donations.
03
### Flexible content operations

WordPress and RSS feeds supported updates from across the university.

04 / Technology

## Tech stack & capabilities.

Technologies and deliverables from the historical project are shown as originally documented, including earlier-generation platforms where applicable.
WordPress jQuery RSS feeds Video integration Online donations

The takeaway

A giving website should bring a complex institution together around clear reasons to contribute.
[Explore all case studies →](https://pixeldust.net/case-studies)

Make your website work harder

## What could a better digital experience do for your business?

Tell us what needs to work better. We'll help map a practical path forward.
[Discuss your project →](https://pixeldust.net/inquiry) [More selected work](https://pixeldust.net/work)

[^canonical-page]: Content derived from the canonical Pixeldust Interactive page linked above.
