Map-based publishing
Members could search an address and browse or contribute neighborhood posts.
Case study / Location-based social web
Rotten Neighbor: Building a neighborhood conversation around the map.
A location-aware community platform combined addresses, user posts, ratings, notifications, and local data in an unusually interactive experience.
- Client
- Rotten Neighbor
- Industry
- Location-based social web
- Project
- Community map and social features
- Core technology
- Google Maps API
01 / The problem
What the business needed to solve.
Most neighborhood information online was fragmented. The idea behind Rotten Neighbor was to make location the organizing principle for stories, ratings, and activity on a single social map.
The objectives
- 01Connect community content to addresses
- 02Encourage participation and conversation
- 03Deliver useful location-based alerts and data
02 / The solution
A more useful digital experience.
Pixeldust Interactive built an address-search and map experience on Google Maps API with posts, comments, voting, neighborhood ratings, notifications, media contests, and integrations for additional local information.
Community interaction
Ratings, comments, contests, and social sharing supported participation.
Location-aware services
Email alerts and outside data sources delivered neighborhood updates and resources.
03 / Business value
How the work helped the business.
The work addressed a real challenge for Rotten Neighbor—improving the experience for customers, teams, or both.
Significant organic reach
The archived project writeup reported more than 100,000 daily hits at its peak.
Repeat engagement
Alerts and comments encouraged users to revisit neighborhood conversations.
A differentiated experience
The location-first format created a memorable alternative to conventional discussion boards.
04 / Technology
Tech stack & capabilities.
Technologies and deliverables from the historical project are shown as originally documented, including earlier-generation platforms where applicable.
The takeaway
A strong product idea often comes from organizing familiar information in a new way.
Explore all case studiesMake your website work harder
What could a better digital experience do for your business?
Tell us what needs to work better. We'll help map a practical path forward.