Drupal platform migration
The work moved the public experience away from its previous proprietary solution.
Case study / Healthcare insurance
Baylor Scott & White Health Plan: Rebuilding a health-plan portal around the people who rely on it.
A full Drupal rebuild replaced a proprietary platform and brought insurance information, plan shopping, and provider discovery into one experience.
- Client
- Baylor Scott & White Health Plan
- Industry
- Healthcare insurance
- Project
- Enterprise website and member tools
- Core technology
- Drupal
Pixeldust Interactive contribution: Delivery leadershipCollaborating partner: HC&B Health
01 / The problem
What the business needed to solve.
The health plan served members, employers, providers, and brokers with different needs. Its legacy proprietary site needed to support insurance-plan comparison and commerce while navigating demanding HIPAA-related architecture considerations.
The objectives
- 01Replace a restrictive legacy system
- 02Serve multiple audiences through clearer paths
- 03Support plan shopping and provider searches
02 / The solution
A more useful digital experience.
Pixeldust Interactive managed the HC&B Health-led rebuild on Drupal. The resulting site organized plan options, member resources, and doctor and dentist finder functionality in a more accessible portal experience.
Plan comparison and qualification
Digital tools helped visitors explore and evaluate health-insurance options.
Multi-audience resource hub
Separate member, employer, provider, and broker journeys improved content discovery.
03 / Business value
How the work helped the business.
The work addressed a real challenge for Baylor Scott & White Health Plan—improving the experience for customers, teams, or both.
Simpler research
Visitors could compare plans and find providers in a more coherent experience.
Broader self-service
Different audiences had more direct access to relevant tools and information.
A more flexible foundation
Drupal gave the organization a maintainable platform for future digital improvements.
04 / Technology
Tech stack & capabilities.
Technologies and deliverables from the historical project are shown as originally documented, including earlier-generation platforms where applicable.
The takeaway
Enterprise healthcare design succeeds when complex information feels understandable to each audience.
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