Decide what must move, improve, merge, or retire.
We inventory indexable pages, important landing pages, documents, media, metadata, internal links, forms, integrations, and measurement. Search Console, analytics, backlinks, and business priorities can help identify URLs that carry value beyond their appearance.
Not every old page deserves a new twin. Useful content can be improved, overlapping pages can be consolidated, obsolete material can retire, and each changed URL should have a relevant destination rather than a reflexive trip to the homepage.
Build continuity into the new site before launch.
The new structure receives the appropriate titles, descriptions, headings, canonicals, structured data, internal links, analytics, forms, and sitemap coverage. We prepare the redirect map alongside the build instead of reconstructing it after old links begin failing.
Domain, DNS, email, hosting, certificate, and third-party ownership are reviewed according to the migration scope. Those systems are related but not interchangeable, and moving a website should not accidentally volunteer the company email for an adventure.
Verify the public move and monitor the transition.
At launch we check the production hostname, secure connection, representative pages, redirects, forms, analytics, robots directives, canonical URLs, and sitemap. A build passing locally does not prove the public migration works.
Afterward, crawl and Search Console evidence can reveal missed URLs, redirect chains, indexing changes, or content that needs attention. We document known exceptions so the business understands what changed and why.
Migration and redirect work can include
- Existing URL, content, metadata, and asset inventory
- Keep, improve, merge, retire, and redirect decisions
- One-to-one redirect map and internal-link updates
- Analytics, canonicals, schema, robots, and sitemap continuity
- Production launch verification and post-migration checks