Interactive advertising
Digital creative added movement and participation to the product story.
Case study / Restaurant advertising
Whataburger: Bringing a new menu direction into interactive media.
Digital campaign management helped translate a major restaurant product launch into attention-grabbing interactive advertising.
- Client
- Whataburger
- Industry
- Restaurant advertising
- Project
- Interactive product launch campaign
- Core technology
- Interactive advertising
Pixeldust Interactive contribution: Project delivery leadershipCollaborating partner: GSD&M
01 / The problem
What the business needed to solve.
Whataburger needed to introduce a new product while keeping the campaign unmistakably true to the brand. Digital elements had to be engaging, consistent, and ready for a coordinated launch.
The objectives
- 01Support a new menu launch
- 02Maintain recognizable brand character
- 03Coordinate interactive advertising work
02 / The solution
A more useful digital experience.
Pixeldust Interactive managed the development team for GSD&M as it created interactive advertisements and website features supporting the campaign.
Website campaign features
On-site elements supported the new-menu message.
Development coordination
Project leadership connected agency direction with execution.
03 / Business value
How the work helped the business.
The work addressed a real challenge for Whataburger—improving the experience for customers, teams, or both.
A more noticeable launch
Interactive creative offered additional ways for the campaign to attract attention.
Brand consistency
Digital elements reinforced Whataburger's familiar identity.
Coordinated execution
A managed development workflow helped the launch assets come together.
04 / Technology
Tech stack & capabilities.
Technologies and deliverables from the historical project are shown as originally documented, including earlier-generation platforms where applicable.
The takeaway
The most effective digital campaign supports the product and still feels unmistakably like the brand.
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