Animated hero
A lively entry experience introduced the exploration theme.
Case study / STEM education and advertising
Toshiba's ExploraVision: Bringing a science-imagination program to life online.
Animated digital creative supported a student innovation program and a wider set of interactive Toshiba campaigns.
- Client
- Toshiba's ExploraVision
- Industry
- STEM education and advertising
- Project
- Animated hero and rich-media campaigns
- Core technology
- Adobe Flash
Collaborating partner: nFusion Group
01 / The problem
What the business needed to solve.
ExploraVision encourages K–12 students to imagine future technology. The digital creative needed to express that imaginative spirit while remaining recognizable to a broad audience.
The objectives
- 01Create an engaging campaign entrance
- 02Reflect the program's science and invention theme
- 03Support other digital advertising executions
02 / The solution
A more useful digital experience.
Working with nFusion, Pixeldust Interactive produced a Flash animated hero and additional rich-media banner creative for Toshiba initiatives.
Rich-media banner ads
Additional campaign units extended the concept beyond the main page.
Agency collaboration
Pixeldust Interactive translated approved direction into digital motion work.
03 / Business value
How the work helped the business.
The work addressed a real challenge for Toshiba's ExploraVision—improving the experience for customers, teams, or both.
Greater visual interest
Movement and animation gave the program a memorable web presence.
Consistent campaign creative
Related media units could carry the same design language.
A more engaging introduction
The entry experience reflected the inventive spirit of the program.
04 / Technology
Tech stack & capabilities.
Technologies and deliverables from the historical project are shown as originally documented, including earlier-generation platforms where applicable.
The takeaway
A digital education campaign can inspire curiosity before a visitor reads the first paragraph.
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