Drupal publishing
Staff could edit and organize statewide information.
Case study / Education advocacy
Texas State Teachers Association: Making statewide education advocacy easier to follow.
A modern Drupal site gave a major teachers association better tools for publishing legislative priorities and engaging its community.
- Client
- Texas State Teachers Association
- Industry
- Education advocacy
- Project
- Member website and issue communications
- Core technology
- Drupal
01 / The problem
What the business needed to solve.
The association's website had aged beyond a decade and no longer reflected the urgency of its statewide advocacy. Members and supporters needed clearer news, issues, and calls to action.
The objectives
- 01Refresh a dated public identity
- 02Put important issues in view
- 03Give the team direct control of updates
02 / The solution
A more useful digital experience.
Pixeldust Interactive redesigned the site on Drupal, with a configurable video hero, a cleaner content structure, and site-wide editorial management.
Priority issue hero
A customizable video slider highlighted campaigns and timely topics.
Calls to action
The design gave advocacy messages greater prominence.
03 / Business value
How the work helped the business.
The work addressed a real challenge for Texas State Teachers Association—improving the experience for customers, teams, or both.
Faster issue communication
Editors could change the leading message as legislative priorities shifted.
Stronger member engagement
Content and calls to action were easier to encounter.
A credible digital identity
The refreshed design better reflected the association's public role.
04 / Technology
Tech stack & capabilities.
Technologies and deliverables from the historical project are shown as originally documented, including earlier-generation platforms where applicable.
The takeaway
An advocacy website must make urgent information easy to publish and easy to act on.
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