Three presentation pieces
Each concept could be reviewed as a concrete interactive execution.
Case study / Insurance advertising
State Farm / Steve Harvey: Bringing three Steve Harvey campaign concepts to life.
Project coordination turned creative ideas into presentation-ready animated and interactive pieces for a major insurance brand.
- Client
- State Farm / Steve Harvey
- Industry
- Insurance advertising
- Project
- Interactive campaign concepts
- Core technology
- Animation and interactive media
Pixeldust Interactive contribution: Project delivery leadershipCollaborating partner: GSD&M
01 / The problem
What the business needed to solve.
GSD&M needed to present three distinct State Farm campaign concepts featuring comedian Steve Harvey. Each idea required more than a script: stakeholders needed to see and experience the creative direction.
The objectives
- 01Make three concepts tangible
- 02Translate approved scripts into interactive presentations
- 03Coordinate creative and production handoffs
02 / The solution
A more useful digital experience.
Pixeldust Interactive managed the work to concept and build three interactive presentation pieces. GSD&M supplied the creative concepts, scripts, and production, including animated-film and cartoon-style elements featuring Steve Harvey.
Animated storytelling
Character animation and comedic scenes brought the scripts beyond the page.
Production coordination
Project management connected concept, build, and presentation needs.
03 / Business value
How the work helped the business.
The work addressed a real challenge for State Farm / Steve Harvey—improving the experience for customers, teams, or both.
More persuasive pitches
Stakeholders could assess the creative direction through a tangible experience.
Clearer decision-making
Interactive examples made tone, timing, and treatment easier to discuss.
Consistent handoff
Coordinated deliverables helped the agency present multiple ideas together.
04 / Technology
Tech stack & capabilities.
Technologies and deliverables from the historical project are shown as originally documented, including earlier-generation platforms where applicable.
The takeaway
A strong pitch is easier to evaluate when the creative idea can be experienced, not just described.
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