Retail brand identity
A cohesive visual presentation gave the chain a more substantial market presence.
Case study / Retail and home goods
Mattress Pro: Giving a growing retailer the presence of a national brand.
A polished identity and scalable site helped a regional mattress chain present itself alongside much larger competitors.
- Client
- Mattress Pro
- Industry
- Retail and home goods
- Project
- Brand and corporate website
- Core technology
- Content management + Flash
01 / The problem
What the business needed to solve.
Mattress Pro was building a multi-store retail identity in a market dominated by established national names. Its website needed to communicate credibility, scale, and professionalism to consumers and business stakeholders.
The objectives
- 01Elevate perceived brand quality
- 02Support a growing retail footprint
- 03Give staff a manageable web presence
02 / The solution
A more useful digital experience.
Pixeldust Interactive created a new digital identity and interface with a content management system and period-appropriate Flash features.
Content management
An editable site supported ongoing information updates.
Interactive presentation
Flash elements added visual polish to the original experience.
03 / Business value
How the work helped the business.
The work addressed a real challenge for Mattress Pro—improving the experience for customers, teams, or both.
More credible positioning
The website helped Mattress Pro appear comparable to established competitors.
Corporate presentation
The original writeup credited the site with contributing to successful merger negotiations.
Clearer digital identity
Consistent design helped support the company's growth story.
04 / Technology
Tech stack & capabilities.
Technologies and deliverables from the historical project are shown as originally documented, including earlier-generation platforms where applicable.
The takeaway
A carefully executed web presence can influence business credibility well beyond online transactions.
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