Product and dealer journeys
Location-aware lead capture and a Build Your Own tractor application helped visitors evaluate options.
Case study / Agricultural equipment
Mahindra USA Inc: Connecting dealers, products, and customer journeys.
A large-scale Drupal 8 rebuild brought product information, lead capture, dealer tools, and registration workflows into a more cohesive ecosystem.
- Client
- Mahindra USA Inc
- Industry
- Agricultural equipment
- Project
- Enterprise Drupal ecosystem
- Core technology
- Drupal 8 + Node.js + React
Pixeldust Interactive contribution: Delivery leadershipCollaborating partner: Tangelo Ideas
01 / The problem
What the business needed to solve.
Mahindra's public websites, dealer systems, product registration, and knowledge resources had grown fragmented. The new experience needed to serve customers and internal teams, support rebranding and international content, and integrate with several proprietary platforms.
The objectives
- 01Unify customer and dealer experiences
- 02Improve lead capture and tractor configuration
- 03Integrate registration, CRM, and product data
02 / The solution
A more useful digital experience.
Pixeldust Interactive led a Drupal 8 rebuild with mobile-first design, international content architecture, redirect planning, and third-party integrations. A custom Node.js/React middleware application connected a WebSocket-based registration service to Drupal and dealer notifications.
Custom integration layer
Node.js, React, and WebSocket APIs connected product registrations to Drupal.
Enterprise content platform
Drupal 8 and RESTful data flows supported editable content, product information, and multilingual sites.
03 / Business value
How the work helped the business.
The work addressed a real challenge for Mahindra USA Inc—improving the experience for customers, teams, or both.
More effective lead journeys
Location-aware paths helped connect buyers with relevant dealerships.
Better operational connections
Registration and product data moved more directly between customers, dealers, and internal systems.
Sales contribution
The original project report stated website-driven sales increased by about 10% quarter over quarter after launch.
04 / Technology
Tech stack & capabilities.
Technologies and deliverables from the historical project are shown as originally documented, including earlier-generation platforms where applicable.
The takeaway
Enterprise websites earn their keep when they connect customer actions to the systems that move the business.
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