Corporate redesign
A refreshed site gave the product family a contemporary first impression.
Case study / Nonprofit fundraising software
Convio: Making a complex fundraising software suite easier to explain.
A redesigned corporate site grew into a broader visual system and an interactive walkthrough of Convio's applications.
- Client
- Convio
- Industry
- Nonprofit fundraising software
- Project
- Corporate design system and product tour
- Core technology
- Interactive product media
01 / The problem
What the business needed to solve.
Convio's aging website needed a visual refresh that would better showcase its nonprofit fundraising and constituency software. The company also needed consistency beyond the corporate homepage.
The objectives
- 01Modernize the brand's digital presentation
- 02Create reusable visual conventions
- 03Help prospects understand multiple products
02 / The solution
A more useful digital experience.
Pixeldust Interactive redesigned the corporate website, created an interactive company-wide style guide, and was subsequently engaged to produce a ten-minute interactive tour of the software suite.
Interactive style guide
A shared design system supported consistency across teams.
Software product tour
An interactive walkthrough helped explain the breadth of Convio's offering.
03 / Business value
How the work helped the business.
The work addressed a real challenge for Convio—improving the experience for customers, teams, or both.
Brand consistency
Teams gained clearer patterns for presenting the same company.
Better product education
Visitors could explore software capabilities through a guided format.
Reusable creative investment
The follow-on tour extended the value of the redesign into sales communication.
04 / Technology
Tech stack & capabilities.
Technologies and deliverables from the historical project are shown as originally documented, including earlier-generation platforms where applicable.
The takeaway
A coherent design system can improve both the website and the way a software company sells.
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