Event and artist discovery
Fans could see upcoming performances and learn about the musicians.
Case study / Live music venue
Cactus Cafe at The University of Texas: Bringing an iconic Austin music room to the web.
An easy-to-update website gave concertgoers and artists a better place to discover shows, buy tickets, and stay connected.
- Client
- Cactus Cafe at The University of Texas
- Industry
- Live music venue
- Project
- Event discovery and ticketing
- Core technology
- WordPress
Collaborating partner: Ampersand Agency (design)
01 / The problem
What the business needed to solve.
The Cactus Cafe already had a strong word-of-mouth reputation for intimate acoustic performances. Its old site, however, shared little about the room, the artists, or upcoming shows—and missed a chance to turn interest into attendance.
The objectives
- 01Put upcoming concerts front and center
- 02Give artists and audiences useful information
- 03Make show updates manageable for staff
02 / The solution
A more useful digital experience.
Working from a design by Ampersand Agency, Pixeldust Interactive built a WordPress site with event content, artist information, online ticketing links, and an editable news and show calendar.
Ticket purchase pathways
Show information connected visitors to ways to attend.
WordPress publishing
Staff could update event details and news without rebuilding pages.
03 / Business value
How the work helped the business.
The work addressed a real challenge for Cactus Cafe at The University of Texas—improving the experience for customers, teams, or both.
More direct paths to attendance
Visitors could move from curiosity about a show toward buying tickets.
A richer venue identity
The website reflected more of what made the room special.
Less administrative friction
An editable calendar and content platform supported regular programming updates.
04 / Technology
Tech stack & capabilities.
Technologies and deliverables from the historical project are shown as originally documented, including earlier-generation platforms where applicable.
The takeaway
For a live venue, a website should help the next great show get discovered.
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