Custom studio branding
The identity emphasized the creative personality behind the facility.
Case study / Recording and film production
Broken Records: Making a major production studio feel unmistakably Austin.
A distinctive web identity balanced serious production capabilities with the creative energy of a city built around music.
- Client
- Broken Records
- Industry
- Recording and film production
- Project
- Brand identity and studio website
- Core technology
- Drupal
01 / The problem
What the business needed to solve.
Broken Records needed to market a large, environmentally conscious recording and film facility without looking like a generic equipment catalog. The studio's technical scale and local character both needed room to shine.
The objectives
- 01Communicate professional production capability
- 02Capture an authentic Austin music sensibility
- 03Give the studio a distinct online identity
02 / The solution
A more useful digital experience.
Pixeldust Interactive designed the studio's logo and a Drupal-based website with a record-inspired visual treatment and a 3D animated home-page video.
Drupal website
A content-managed presence introduced services and the studio environment.
3D animated introduction
A visual centerpiece gave the digital experience an expressive first impression.
03 / Business value
How the work helped the business.
The work addressed a real challenge for Broken Records—improving the experience for customers, teams, or both.
Stronger differentiation
The site helped separate the studio from generic production-service listings.
Clearer capabilities
Prospective clients could understand the scale of the recording, video, and film offering.
Memorable presentation
Visual branding made the studio easier to recognize and recall.
04 / Technology
Tech stack & capabilities.
Technologies and deliverables from the historical project are shown as originally documented, including earlier-generation platforms where applicable.
The takeaway
The right visual language can communicate technical credibility without losing creative personality.
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