Interactive adoption grid
Visitors could filter available pets by breed, age, size, color, and other attributes.
Case study / Animal welfare
Austin Humane Society: Turning animal profiles into meaningful connections.
An interactive adoption experience made it easier for families to discover animals, support the shelter, and take the next step.
- Client
- Austin Humane Society
- Industry
- Animal welfare
- Project
- Adoption experience and fundraising
- Core technology
- Drupal
Pixeldust Interactive contribution: Delivery leadershipCollaborating partner: Door Number 3
01 / The problem
What the business needed to solve.
The shelter placed thousands of animals each year, but its website did not convey their personalities or offer enough tools for potential adopters to explore choices. Fundraising and volunteer engagement also depended on a stronger online presence.
The objectives
- 01Help adopters find compatible animals
- 02Make each pet's story more personal
- 03Support donations, volunteers, and shelter programs
02 / The solution
A more useful digital experience.
For a redesign led by Door Number 3, the team delivered a Drupal-based experience featuring searchable pet profiles, rich media, social sharing, saved favorites, and a custom feral-cat appointment application.
Richer pet profiles
Video, audio, favorites, and social sharing helped each animal stand out.
Feral-cat scheduling
A dedicated Drupal application supported appointments and education for the shelter program.
03 / Business value
How the work helped the business.
The work addressed a real challenge for Austin Humane Society—improving the experience for customers, teams, or both.
More pet-owner connections
The original project writeup reported connections between more than 100 pets and their eventual owners.
Stronger fundraising
The archived launch report said online donations nearly doubled following the campaign.
More useful visits
Visitors had practical tools to explore adoption and share animals with others.
04 / Technology
Tech stack & capabilities.
Technologies and deliverables from the historical project are shown as originally documented, including earlier-generation platforms where applicable.
The takeaway
When discovery is personal and easy, a nonprofit website can become part of its mission.
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