Website redesign
A more polished interface better aligned with an enterprise software audience.
Case study / Enterprise network software
AlterPoint: A more capable digital face for network governance software.
A refreshed design and an editable content platform replaced a dated corporate site for an enterprise technology company.
- Client
- AlterPoint
- Industry
- Enterprise network software
- Project
- Corporate website modernization
- Core technology
- Textpattern CMS
01 / The problem
What the business needed to solve.
AlterPoint's aging site did not reflect the sophistication of its network governance solutions. The team needed a stronger visual identity and an easier way to keep product and corporate information current.
The objectives
- 01Modernize a dated first impression
- 02Give staff direct control of site updates
- 03Present technical solutions more clearly
02 / The solution
A more useful digital experience.
Pixeldust Interactive redesigned the site, established a sharper visual language, installed Textpattern for content management, and developed a Flash-based home-page feature appropriate to the original era.
Content management
Textpattern made routine information updates less dependent on technical support.
Interactive home-page feature
A period-appropriate Flash element gave the launch a more distinctive presentation.
03 / Business value
How the work helped the business.
The work addressed a real challenge for AlterPoint—improving the experience for customers, teams, or both.
Stronger credibility
The updated site better represented a company selling sophisticated network-management products.
Faster publishing
Staff could keep messaging and solution details fresh through the CMS.
Clearer product story
Visitors encountered a more cohesive explanation of the company's capabilities.
04 / Technology
Tech stack & capabilities.
Technologies and deliverables from the historical project are shown as originally documented, including earlier-generation platforms where applicable.
The takeaway
For a technical B2B company, a credible website and easy publishing tools work together.
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