In an industry worth more than $14 billion and still growing, it’s safe to say that the orthopedic surgical instrument and implant industry isn’t slowing down any time soon. In fact, it’s projected to gross nearly $22 billion in 2012, almost doubling in revenue in just one year. And for nearly 20 years, Pioneer Surgical has grown alongside it. Founded in 1992 in the garage of a local surgeon, Pioneer has since expanded into more than 300 employees worldwide. Their strong commitment to innovation has resulted in over 130 U.S. and foreign patents and kept them at the forefront of spinal and orthopedic surgical solutions. But with all of their growth and innovative breakthroughs, Pioneer did not have a way to distribute important product information to customers online.
Count back from 100
Pioneer wanted a distributor website that would correlate with their existing website and provide important surgical equipment information online. Pixeldust got to work designing a look that would identify with the Pioneer brand, provide intuitive navigation and connect with customers. Pioneer wanted their new Distributor site to present their products in a personable yet exclusive way.
10 Blade
Utilizing Drupal, pioneersurgical.com now features dynamic Corporate and Product resources where approved users can find the latest information on all of Pioneer’s Orthopedic, Cardiac, Spinal and Biologic products. Users can learn how to get started using Pioneer products, and stay up to date on upcoming Pioneer events. Pixeldust created a custom search filter where users can sort by a number of factors and contact local Pioneer employees directly. And we also built a custom mobile website so users can access Pioneer Distributor on the go from a number of different smartphones.
Closing up
The goal of distributor.pioneersurgical.com was to move their distribution community online and provide current Orthopedic, Cardiac, Spinal and Biologic information. The unique experience Pixeldust created for Pioneer Surgical provides customers with the tools to access Pioneer’s comprehensive portfolio of products and state-of-the-art, cost-effective solutions for surgical procedures.
