With more than one-third of adults overweight in the US, it’s easy to see why the weight loss industry is booming. And while many diet food companies claim to offer healthy food that tastes great, most customers are usually left feeling unsatisfied, disconnected, and reaching the end of a Doritos bag. But My Fit Foods has taken a different approach. Founded in the apartment kitchen of personal trainer Mario Mendez in 2006, My Fit Foods offers healthy pre-packaged meals for customers who lead busy lifestyles in over 30+ stores throughout Texas, Arizona, and California. My Fit Foods also gives back to their surrounding communities by organizing weekly group runs, movie nights, and philanthropic marathons. But myfitfoods.com did not reflect the company’s easy-going nature or provide the high-level functionality needed to engage users and showcase the menu. And while MFF had mastered tasty food and community spirit, they lacked the interactive usability for customers to purchase meals online.
The Before Picture
My Fit Foods wanted a site that would easily fit into their customer’s busy lifestyles. Pixeldust got to work designing and developing a website that would garner customer attention, improve brand awareness and reach out to customers online. My Fit Foods wanted their new website to help customers connect with their products online and engage with the company in a more personal way.
A Whole New Look
Built on a Drupal 7 platform, myfitfoods.com features a comprehensive menu where users can purchase My Fit Foods meals online and pick them up at their local store. Pixeldust designed a custom Drupal Commerce solution that connects directly to each store’s point of sale (POS) system and submits the orders into the store’s system dynamically. Users can set a default location to see the items available at their favorite store based on their location. Users can also rate, review and save their favorite products, as well as submit their own personal Fit Stories with before and after images to display on the website.
The After Picture
The goal of myfitfoods.com was to increase user engagement and provide customers with a new, convenient way to access My Fit Foods meals online. The interactive experience Pixeldust created for My Fit Foods provides users with the tools to kick-start and control their healthy weight loss experience.