Pixeldust’s challenge was to build an elegant and scalable site giving Mattress Pro an equal presence to Sealy and other large mattress manufacturers. Pixeldust designed a brand-new identity and sleek interface that incorporated Flash and a content management system. The overall result proved to be a huge success: the website played a big role in Mattress Pro’s successful merger negotiations with Mattress Firm.
Mattress Pro was co-founded and operated by Phillip Busker, an original founder of Mattress Firm. After establishing Mattress Firm in over 300 U.S. locations, Busker sold the company to Sealy Mattress. Two years later he co-founded Mattress Pro and built a 30+ store chain, only to successfully merge with Mattress Firm one year later. The site was decommissioned after the merger.
