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pre render title how to include html?

I am trying to alter my title to include html. I have tried the following

function MODULENAME_views_pre_render(DrupalviewsViewExecutable $view) {   if($view->id() == 'products_test'){     foreach($view->result as $value){       $value->_object->set('title', 'test - ' . <b>My new Title</b>;     }   } }

This outputs the title as test - <b>My new Title</b> Rather than rendering html in the tag.

I tried wrapping in decode_entities, but nothing happeded.

I am using view mode full content rather that as fields if this makes any difference.

Thanks for any help

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pre render title how to include html?

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