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How to programmatically create a custom panel pane

I created a custom panel layout with Panels 3 (following this excellent link) and my layout is ready. Now I have my static markup ready for a node (I can use it on the article or a custom content type) and I want to find out how to create a custom panel pane programmatically. I don’t won’t to do it through the UI as I want to totally control the dynamic markup of a node. to make things specific (but keeping a certain level of generality), imagine 

<div class="post">   <h3 class="title">      <span class="date">        <span class="day"> !!php dynamic day of the date!! </span>        <span class="month"> !!php dynamic month of the date!! </span>     </span>     <a href="#"> !!php dynamic title of the node!!  </a>   </h3>      <div class="content">      <p> !!php dynamic content(body) of the node!! </p>     <div class="read-more" >       <a href="#"> !!php dynamic read more text!! </a>     </div>   </div> <!-- end: content --> </div> <!-- end: post1 -->

How can I achieve to manage the above dynamic node (and let’s suppose I want to achieve an exact, specific markup)?

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How to programmatically create a custom panel pane

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