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Change HTML output of a view

I have a view which displays products. The fields shown are altered via hook, and I want to add <div> and <h3>, when I find an appropriate field value. (I tried with adding style to the field in the UI, but the logic is somehow convoluted, so I would need to hard-code it.)

I need to encapsulate a complete row inside a <div> when some field has some value. I have tried with views-view-fields.tpl.php and views-view-unformatted.tpl.php, but they seem not to “talk to each other”, so I am failing miserably. Maybe should I approach by using views_view_result() and building the HTML myself?

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Change HTML output of a view

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