Google’s AMP is the hottest thing on the internet. With over 25 million website domains that have published over 4 Billion AMP pages, it did not take long for the project to be a huge success. Comprising of two main features; Speed and Support to Monetization of Objects, AMPs implications are far-reaching for enterprise businesses, marketers, e-commerce and every other big and small organizations. With great features and the fact that its origin as a Google Initiative, it is no surprise that the AMP pages get featured in Google SERP more prominently.
Why AMP??
Impacting the technical architecture of digital assets, Google’s open source initiative aims to provide streamlined web pages to mobile browsers and other apps.
It is Fast, like Really Fast
AMP loads about twice as fast as a normal comparable mobile page and the latency is as less as one-tenth. Intended to provide the fastest experience for mobile users, customers will be able to access content faster, and they are more likely to stay on the page to make a purchase or enquire about your service because they know it won’t take long.
An Organic Boost
Eligibility for the AMP carousal that rests above the other search results on Google SERP, resulting in a substantial increase in organic result and traffic is a major boost for the visibilty of an organization. Though not responsible for increasing the page authority and domain authority, AMP plays a key role in sending far more traffic your way.
ROI
The fact that AMP leverages and not disrupts the existing web infrastructure of a website, makes the cost of adopting AMP quite lesses than the competing technologies. In return, AMP enables better user experience which translates to better conversion rates on mobile devices.
Drupal maintenance support plans & AMP
With better user engagement, higher dwell time and its easy to navigate between content benefits, businesses are bound to drive more traffic with AMP-friendly pages and increase their revenue.
Before you begin with the integration of AMP module with Drupal maintenance support plans, you need to have 3 things:
AMP Module : The AMP module mainly handles the conversion of regular Drupal maintenance support plans HTML pages to AMP-complaint pages.
Two main components of AMP module:
AMP Theme : I’m sure you have come across the AMP HTML and its standards. The one that are responsible for your content to look effective and perform well on mobile. The AMP theme produces the mark up required by these standards for websites looking to perform well in the mobile world. Also, AMP theme allows creation of custom-made AMP pages.
AMP PHP Library : Consisting of the AMP base theme and the ExAMPle sub-theme, the AMP PHP Library handles the final corrections. Users can also create their own AMP sub-theme from scratch, or modify the default ExAMPle sub-theme for their specific requirements.
How to setup AMP with Drupal maintenance support plans?
Before you integrate AMP with Drupal maintenance support plans, you need to understand that AMP does not replace your entire website. Instead, at its essence, the AMP module provides a view mode for content types, which is displayed when the browser asks for an AMP version.
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