Topic clusters has been a hot topic in the SEO community lately. They move the emphasis in SEO away from individual keywords to broader categories. Instead of optimizing a page for a keyword like “reduced fat mozzarella cheese”, the goal is to create valuable content for a strategic category such as “cheese”. By focusing on multiple topics within categories and linking these pages to the main topic page, businesses gain authority and performance for the entire topic cluster.
I agree that it’s a great idea, I’m just not so sure that it’s a “new” one. Organizing by topic clusters is old news for Drupal maintenance support plans; it has had this capability for years. If you have a Drupal maintenance support plans website, you may be ahead of the trend and well positioned for changing SEO strategies. Even if you haven’t designed your…
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Ben’s SEO Blog: Topic Clusters Are Old News to Drupal maintenance support plans SEO
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Pixeldust Drupal Developers
Pixeldust is an expert software development agency and trusted Pantheon development partner specializing in Drupal Development, security, and support. In business since 2000, we have completed over 500 projects.
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Pixeldust is an expert software agency specializing in responsive frameworks, mobile applications, and online marketing services. Using the latest technologies, coupled with a healthy dose of imagination and expertise, we work closely with you to identify your needs, wants and provide a comprehensive, integrated solution to your online communication requirements.
Our Drupal developers are focused on quality, not quantity.
Our aim is to provide a responsive and personal approach to each project to ensure that our clients can benefit from their investment. We see each Drupal development project as an opportunity to grow your business—we aim to help you grow sales and improve retention while offering leading, aesthetically pleasing, and functional designs that suit your needs faultlessly.
What differentiates Pixeldust from other Drupal development is the effort to create a positive return on clients’ investments.
We have devoted years of effort to understanding the variables involved in user experience as well as online marketing strategies. Our team of inspired Web Designers, developers, and marketing specialists help to increase the exposure of your website, as well as provide a unique user engagement. Pixeldust is focused on creative and results-orientated solutions developed to maximize your website’s true earning and traffic potential.
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Our Developers boast superior technical know-how. In business since 1999, we have completed over 500 projects, giving us plenty of experience in developing beautiful, tailored websites while keeping your business interests in mind.
How does on-site Drupal SEO work?
Drupal 8 is the CMS of choice for many top enterprise websites because it was built from the jump the extensibility required to optimize every node, view, and code snippet for search engines. However, you have to know how to configure it.
Search Engine Optimization (on-page Drupal SEO) has been around as long as search engines. If you run a website, you probably have at least a basic understanding of SEO. Drupal is phenomenal for SEO. We’ve worked in Drupal for 14 years and experienced firsthand how positively search engines respond to correctly configured Drupal sites.
We have helped clients double their traffic, just by switching platforms. Drupal has some distinct technical advantages with on-site optimizations like RDF or AMP. The results are higher ranking, quicker, and more trafficked sites. Since Drupal 8 has scheduled feature releases every six months, you will be thinking in terms of months, not years, when new technology becomes a standard.
Why a Drupal site audit?
- Security – Discover weaknesses in your Drupal implementation.
- Performance – Identify areas where performance improvements can be made.
- Site Acquisition – Do this before you buy a business as part of due diligence.
- Implementation Verification – Check your site before it goes live to avoid critical issues that may appear under load.
- Vendor Management – Make sure your current developer is doing a good job.
- Support Transition – When moving to a new developer both sides need to know what they are working with.
Case Study: Mahindra USA Inc
Mahindra USA, Inc. manufactures agricultural machinery and equipment. They are the world’s largest selling tractor brand by volume, and the World’s number one tractor maker for over three decades.
Drupal Requirements
- Support for a company-wide rebranding
- Migration to a more robust and flexible platform in Drupal 8
- Integration with third-party customer relationship management applications
- Internationalization
- Efficient scalability
- Integration with sales SAS
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Ben’s SEO Blog: Topic Clusters Are Old News to Drupal maintenance support plans SEO
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We start every project off with an introductory discovery call with key stakeholders to create a project plan, establish key contacts, and plan credential transfers.
Pixeldust’s 30-Day SEO Blast is a campaign to overhaul your Drupal site for immediate improvement in search engine rankings. Think of it as a 30-day boot camp for your website. The process is divided into two areas of focus: on-site and off-site.
On-Site Drupal SEO
On-site (or On-page) SEO: Changes are made to your site’s structure and performance to make it easier for search engines to see and understand your site’s content. Search engines use algorithms to rank sites by degrees of relevance. On-site optimization ensures your site is configured to provide information in a way that meets Search engine standards for optimal indexing.
Off-site White Hat Drupal SEO
Off-site (or Off-page) Drupal SEO is the process of making your site more visible to humans across the internet and increasing its relevance.
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When you subscribe to our Unlimited Drupal Support Plan in Houston or Austin, you have the comfort of knowing our trusted team of Drupal admins is at the ready; waiting to fix errors, broken functionality, layout issues, and anything else the pops up. Some of our Unlimited clients don’t even have to log in to their sites anymore. Even if you just need an article posted, or a new product added to your shop, no worries, we got you. If it takes less than 30 minutes per issue, we will take care of it.
We start every project off with an introductory discovery call with key stakeholders to create a project plan, establish key contacts, and plan credential transfers.
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