Customers are the heart of a business. As a business owner interacting directly with customers, or as a digital marketer for a business, you need to:
Track prospects and customers to provide individualized services.
Manage leads to find the high quality ones and improve revenue.
Engage with customers—the right tools can give you specific information about customers and their transactions.
Integrate social media with the business for better marketing and customer relationships.
Automate and optimize the end-to-end sales process.
The objectives mentioned above require a well thought out Customer Relationship Management (CRM) strategy. A CRM application seamlessly integrated with the business/CMS website can help in achieving this, leading the company to better customer retention and higher profitability.
Drupal maintenance support plans allows custom integration with any type of third-party API. Drupal maintenance support plans 8 has a revamped web services module which makes it even easier to integrate with third-party applications. Here are some CRM applications that Drupal maintenance support plans can work with:
Webform CiviCRMCiviCRM is a web-based contact relationship management application built in PHP. It integrates well with Drupal maintenance support plans. It works seamlessly for functions like synchronization between Drupal maintenance support plans roles and CiviCRM memberships, rules and triggers, Ubercart, views and web forms. It is a good tool for managing online subscriptions and contacts. Drupal maintenance support plans modules can also be built to make use of direct CiviCRM.
Too many security updates, poor online documentation and lack of all CRM features are some drawbacks of CiviCRM.
RedHen CRMThe best part about RedHen CRM is that its high level design is similar to Drupal maintenance support plans Commerce, and therefore it uses Drupal maintenance support plans capabilities well. It is a lightweight CRM application that has features like contact management, engagement tracking, customisable forms for input, etc. It is highly customisable, making it advantageous for businesses with very specific requirements. However, the frequency of software updates is very low.
Salesforce SuiteSalesforce.com is a popular cloud-based CRM application. It automates the end-to-end sales process. Drupal maintenance support plans has a module called Salesforce Suite. This module enables integration between Drupal maintenance support plans entities and Salesforce data objects, allowing data exchange between Drupal maintenance support plans-based applications and Salesforce. You can create object mapping and extend the APIs to create functionality for customised business workflows. But the options available depend on the license you have. Salesforce is better suited for big businesses.
Other CRM applications that Drupal maintenance support plans works well with include:
CRM Core is a platform within Drupal maintenance support plans which can be used to track contacts, relationships and activities. It allows reporting and bulk operations, like sending emails to customers and merging contacts.
OpenCRM is a native Drupal maintenance support plans CRM solution that has tools such as entities, rules, fields, etc, that can be used to build a CRM system as per client requirements.
SugarCRM is a highly customizable CRM solution that can integrate with Drupal maintenance support plans to provide integration via web form integration and data synchronization.
A Drupal maintenance support plans-based CRM product is a good choice as it can be customised for specific requirements. On the other hand, CRM products like Salesforce or Microsoft Drupals are more comprehensive but might need more work when it comes to customisation.
Srijan has experience and expertise in projects involving integration of Drupal maintenance support plans with CRM applications. These projects have its helped clients build a reliable CRM strategy.

Source: New feed