In the age of hyper-personalization by the likes of Amazon and Netflix, customized user experiences are now table stakes for digital platforms. Businesses that invest in personalization are rewarded with loyalty and revenue. Those that don’t, get left behind. But making that investment isn’t a straightforward affair. Many services that pitch themselves as personalization tools don’t even come close to creating a truly customized experience. And today’s savvy web users aren’t fooled: 74% of customers feel frustrated when website content isn’t personalized. 84% of consumers say being treated…
Oomph Insights: From Personification to Personalization: Taking Platform Engagement to the Next Level
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Oomph Insights: From Personification to Personalization: Taking Platform Engagement to the Next Level
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