What’s up with User Pathways Design …?
Spela
Thu, 09/01/2020 – 16:36
A user pathway (sometimes called user flow and user journey) is the path a visitor takes on your website before completing the action you would like them to take.
You can tackle the user pathway, after you have completed your user research and user personas.
Here’s how …
Setting the Stage for the User
Pathway Step 1 – Determine what your Macro and Micro goals are
For example, as a business solutions company that specializes in web development and design, and marketing communication, the final goal we would like visitors to our website to take is to contact us with a project or challenge they need help with.
As a nonprofit, your final goal might be to get a donation, a registration, or a contact form filled out.
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