How To Reduce Your Cost Per Lead in AdWords
steph
Mon, 08/29/2020 – 09:43
Running a campaign in AdWords can be a fantastic way to get more leads for businesses that rely on lead generation. It can also be an expensive money pit, if you’re not doing it right.
We’re going to share with you some fairly straightforward ways of reducing your cost per lead. Our PPC team recently reduced a client’s cost per lead by 178% while increasing the number of leads by 186%. Here is how we did it.
Add Keyword Negatives
Some people advise against using broad match terms altogether. They can be expensive and a big waste of clicks if done incorrectly. When done correctly, however, they can provide you with targeted keywords you might not have thought about (such as competitor terminology or industry slang).
Broad match terms can also provide you with an exceptional list of keyword insights that you can later use to organically optimize your site. This data is gold, so it’s why I personally love using broad match terms (where appropriate) with lots of negatives.
Here’s how to find negative keywords to add:
Source: New feed
