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How do I import user roles with feeds?

I created a CSV file with a column "Roles" and values like role_a, role_b, where role_a is the machine name of the role.

However, when I try to import the role in my feed, I get an error that role_a and role_b do not exist– but they definitely do exist on my site. How can I import roles?

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How do I import user roles with feeds?

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