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Why does the same Rule Calculating The Sell Price Of A Product fire multiple times?

I’m having dreadful performance with Commerce Kickstart 2. Trying to troubleshoot.

I noticed that when viewing any Product in the catalog, the Rules Evaluation log looks like the log below.

Questions: 1. Why is the event Calculating the sell price of a product firing multiple times?

  1. Why is the rule “Apply a discount to a given order” firing? The product I’m viewing has nothing to do with the reaction rule or the cart?

This adding a lot of unneeded overhead, right? How do I stop it?

0 ms Reacting on event Calculating the sell price of a product. 7.329 ms Evaluating conditions of rule Unset the price of disabled products in the cart. [edit] 7.698 ms The condition data_is_empty evaluated to FALSE [edit] 7.903 ms The condition entity_has_field evaluated to TRUE [edit] 8.669 ms The condition data_is evaluated to FALSE [edit] 8.676 ms AND evaluated to FALSE. 8.694 ms Finished reacting on event Calculating the sell price of a product.

0 ms Reacting on event Apply a discount to a given order. 0.256 ms Evaluating conditions of rule 10% Of AH-10. [edit] 0.854 ms The condition commerce_order_contains_products evaluated to FALSE [edit] 0.862 ms AND evaluated to FALSE. 0.876 ms Finished reacting on event Apply a discount to a given order. 0 ms Reacting on event Calculating the sell price of a product. 0.164 ms Evaluating conditions of rule Unset the price of disabled products in the cart. [edit] 0.317 ms The condition data_is_empty evaluated to TRUE [edit] 0.324 ms AND evaluated to FALSE. 0.336 ms Finished reacting on event Calculating the sell price of a product. 0 ms Reacting on event Calculating the sell price of a product. 0.376 ms Evaluating conditions of rule Unset the price of disabled products in the cart. [edit] 0.656 ms The condition data_is_empty evaluated to TRUE [edit] 0.673 ms AND evaluated to FALSE. 0.7 ms Finished reacting on event Calculating the sell price of a product. 0 ms Reacting on event Calculating the sell price of a product. 0.223 ms Evaluating conditions of rule Unset the price of disabled products in the cart. [edit] 0.407 ms The condition data_is_empty evaluated to TRUE [edit] 0.42 ms AND evaluated to FALSE. 0.439 ms Finished reacting on event Calculating the sell price of a product. 0 ms Reacting on event Calculating the sell price of a product. 0.221 ms Evaluating conditions of rule Unset the price of disabled products in the cart. [edit] 0.384 ms The condition data_is_empty evaluated to TRUE [edit] 0.393 ms AND evaluated to FALSE. 0.418 ms Finished reacting on event Calculating the sell price of a product.  0 ms Reacting on event Calculating the sell price of a product. 0.398 ms Evaluating conditions of rule Unset the price of disabled products in the cart. [edit] 0.67 ms The condition data_is_empty evaluated to TRUE [edit] 0.687 ms AND evaluated to FALSE. 0.714 ms Finished reacting on event Calculating the sell price of a product. 

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Why does the same Rule Calculating The Sell Price Of A Product fire multiple times?

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