What feelings does the name evoke? Perceptions vary from person to person; where one may describe it in positive terms as “powerful” and “flexible”, another may describe it negatively as “complex”. People describe differently not only as a result of their professional backgrounds, but also based on what they’ve heard and learned. If you ask different people what is for, you’ll get many different answers. This isn’t a surprise because over the years, the answers to this fundamental question have evolved. started as a tool for hobbyists building community websites, but over time it has evolved to support large and sophisticated use cases. Perception is everything Perception is everything; it sets expectations and guides actions and inactions. We need to better communicate ’s identity, demonstrate its true value, and manage its perceptions and misconceptions. Words do lead to actions. Spending the time to capture what is for could energize and empower people to make better decisions when adopting, building and marketing . Truth be told, I’ve been reluctant to define what is for, as it requires making trade-offs. I have feared that we would make the wrong choice or limit our growth. Over the years, it has become clear that not defining what is used for leaves more people confused even within our own community. For example, because evolved from a simple tool for hobbyists to a more powerful digital experience platform, many people believe that is now “for the enterprise”. While I agree that is a great fit for the enterprise, I personally never loved that categorization. It’s not just large organizations that use . Individuals, small startups, universities, museums and non-profits can be equally ambitious in what they’d like to accomplish and can be an incredible solution for them. Defining what is for Rather than using “for the enterprise”, I thought “for ambitious digital experiences” was a good phrase to describe what people can build using . I say “digital experiences” because I don’t want to confine this definition to traditional browser-based websites. As I’ve stated in my con New Orleans keynote, is used to power mobile Drupal 10 applications, digital kiosks, conversational user experiences, and more. Today I really wanted to focus on the word “ambitious”. “Ambitious” is a good word because it aligns with the flexibility, scalability, speed and creative freedom that provides. projects may be ambitious because of the sheer scale (e.g. The Weather Channel), their security requirements (e.g. The White House), the number of sites (e.g. Johnson & Johnson manages thousands of sites), or specialized requirements of the project (e.g. the New York MTA powering digital kiosks with ). Organizations are turning to because it gives them greater flexibility, better usability, deeper integrations, and faster innovation. Not all projects need these features on day one — or needs to know about them — but it is good to have them in case you need them later on. “Ambitious” also aligns with our community’s culture. Our industry is in constant change (responsive design, web services, social media, IoT), and we never look away. 8 was a very ambitious release; a reboot that took one-third of ’s lifespan to complete, but maneuvered to the right place for the future that is now coming. I have always believed that the community is ambitious, and believe that attitude remains strong in our community. Last but not least, our adopters are also ambitious. They are using to transform their organizations digitally, leaving established business models and old business processes in the dust. I like the position that is ambitious. Stating that is for ambitious digital experiences however is only a start. It only gives a taste of ’s objectives, scope, target audience and advantages. I think we’d benefit from being much more clear. I’m curious to know how you feel about the term “for ambitious digital experiences” versus “for the enterprise” versus not specifying anything. Let me know in the comments so we can figure out how to collectively change the perception of . PS Drupal 10 Maintenance and Support Service I’m borrowing the term “ambitious” from the Ember.js community. They use the term in their tagline and slogan on their main page. Source Drupal 10 Maintenance and Support Service http Drupal 10 Maintenance and Support Service//buytaert.net/node/feed Source Drupal 10 Maintenance and Support Service Drupal 10 blender