---
type: Website Page
title: "Gatti's Pizza Case Study | Pixeldust Interactive"
description: "A music-driven microsite invited fans to upload, rate, share, and vote on new versions of a beloved restaurant jingle."
resource: "https://pixeldust.net/case-studies/gattis-pizza"
tags: [pixeldust, website]
status: stable
sources:
  - id: canonical-page
    resource: "https://pixeldust.net/case-studies/gattis-pizza"
    title: "Gatti's Pizza Case Study | Pixeldust Interactive"
---

# Gatti's Pizza Case Study | Pixeldust Interactive

> A music-driven microsite invited fans to upload, rate, share, and vote on new versions of a beloved restaurant jingle.

## Source

- [Open the canonical human-readable page](https://pixeldust.net/case-studies/gattis-pizza)
- [Browse the Pixeldust knowledge index](https://pixeldust.net/okf/index.md)

## Page content

Case study / Restaurants and consumer campaigns

# Gatti's Pizza: Turning a brand anniversary into a participatory campaign.

A music-driven microsite invited fans to upload, rate, share, and vote on new versions of a beloved restaurant jingle.
Explore the project ↓ [All case studies](https://pixeldust.net/case-studies)
Portfolio project image from the Gatti's Pizza Work page or archive. Project portfolio image Jingle contest microsite

Client

Gatti's Pizza

Industry

Restaurants and consumer campaigns

Project

Jingle contest microsite

Core technology

Drupal

01 / The problem

## What the business needed to solve.

For its 40th anniversary, Gatti's wanted to renew interest in its long-running jingle and encourage customers to become part of the story. The campaign needed more than a landing page: it required media submissions, community voting, and moderation.

### The objectives

- 01 Invite creative customer participation

- 02 Manage rich-media submissions and voting

- 03 Build excitement around the anniversary

02 / The solution

## A more useful digital experience.

Pixeldust Interactive built a Drupal contest site with audio and video uploads, ratings, votes, comments, social sharing, moderation tools, and a custom 3D animated introduction.

01 / User-generated entries
### User-generated entries

Fans and musicians could submit their own jingle interpretations.
02 / Community voting
### Community voting

Listeners could rate, comment on, share, and vote for entries.
03 / Campaign administration
### Campaign administration

Moderation tools managed registrations, submissions, comments, and votes.

03 / Business value

## How the work helped the business.

The work addressed a real challenge for Gatti's Pizza—improving the experience for customers, teams, or both.

01
### An audience to re-engage

The original campaign reported a database of 12,000 registered users.
02
### Measurable participation

The archived writeup recorded 400 entries and more than 80,000 visits.
03
### A creative asset with longevity

The winning jingle was incorporated into subsequent Gatti's advertising.

04 / Technology

## Tech stack & capabilities.

Technologies and deliverables from the historical project are shown as originally documented, including earlier-generation platforms where applicable.
Drupal CMS Audio/video uploads Voting and moderation Social sharing 3D animation

The takeaway

The best campaign experience gives customers an interesting reason to contribute.
[Explore all case studies →](https://pixeldust.net/case-studies)

Make your website work harder

## What could a better digital experience do for your business?

Tell us what needs to work better. We'll help map a practical path forward.
[Discuss your project →](https://pixeldust.net/inquiry) [More selected work](https://pixeldust.net/work)

[^canonical-page]: Content derived from the canonical Pixeldust Interactive page linked above.