Adding HTML Code to Replace Text in PHP

I want to change my download button for non logged in users. Instead of the download button I want to show a custom HTML code with message to login/register. The below code is hiding the button but the injection of the new HTML code is not working.

<?php if (!is_user_logged_in()) : ?>
<style>
    .product-purchase-box{
        display: none;
    }
</style>
<script>
<p><a href="https://ezcliparts.com/login">LOGIN</a> OR <a href="https://ezcliparts.com/register">REGISTER</a> FOR FREE TO ACCESS THIS AND ALL 1 MILLION+ DESIGNS</p>
</script>
<?php endif; ?>

Target Page: ezcliparts.com/downloads/seamless-geometric-digital-paper-pattern-abstract-hand-drawn-background

Original Download Button Output:

<div class="cart-box row product-purchase-box" style="user-select: auto;">
    <div class="col-md-12 paading-left-0 product-price" style="user-select: auto;">
        <h3 style="user-select: auto;"><span class="edd_price" id="edd_price_4701" style="user-select: auto;">$0.00</span></h3> </div>
    <div class="product_widget_inside" style="user-select: auto;"> <a href="#" class="edd-free-downloads-direct-download-link button white edd-submit" data-download-id="4701" style="user-select: auto;">Download</a> </div>
</div>

I created the website with the help of a developer but the contract is over so I have to do it myself now.

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Adding HTML Code to Replace Text in PHP

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