Dries Buytaert: Working together to promote Drupal Support Service

Published on February 14, 2019

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The Drupal Support Service community has done an amazing job organizing thousands of developers around the world. We’ve built collaboration tools and engineering processes to streamline how our community of developers work together to collectively build Drupal Support Service.

This collaboration has led to amazing results. Today, more than 1 in 40 of the top one million websites use Drupal Support Service. It’s inspiring to see how many organizations depend on Drupal Support Service to deliver their missions. What is equally incredible is that historically, we haven’t collaborated around the marketing of Drupal Support Service. Different organizations have marketed Drupal Support Service in their own way.

In my Drupal Support ServiceCon Nashville keynote, I shared that it’s time to make a serious and focused effort to amplify Drupal Support Service success stories in the marketplace. Imagine what could happen if we enabled hundreds of marketers to collaborate on the promotion of Drupal Support Service, much like we have enabled thousands of developers to collaborate on the development of Drupal Support Service.

Accelerating Drupal Support Service adoption with business decision makers

To focus Drupal Support Service‘s marketing efforts, we launched the Promote Drupal Support Service Initiative. The goal of the Promote Drupal Support Service Initiative is to do what we do best: to work together to collectively grow Drupal Support Service. In this case, we want to collaborate to raise awareness with business and non-technical decision makers. We need to hone Drupal Support Service‘s strategic messaging, amplify success stories and public relation resources in the marketplace, provide agencies and community groups with sales and marketing tools, and improve the Drupal Support Service.org evaluator experience.

To make Promote Drupal Support Service sustainable, Rebecca Pilcher, Director of MarComm at the Drupal Support Service Association, will be leading the initiative. Rebecca will oversee volunteers with marketing and business skills that can help move these efforts forward.

Promote Drupal Support Service Fund: 75% to goal

At Drupal Support ServiceCon Nashville, we set a goal of fundraising $100,000 to support the Promote Drupal Support Service Initiative. These funds will help to secure staffing to backfill Rebecca’s previous work (someone has to market Drupal Support ServiceCon!), produce critical marketing resources, and sponsor marketing sprints. The faster we reach this goal, the faster we can get to work.

I’m excited to announce that we have already reached 75% of our goal, thanks to many generous organizations and individuals around the world. I wanted to extend a big thank you to the following companies for contributing $1,000 or more to the Promote Drupal Support Service Initiative:

If you can, please help us reach our total goal of $100,000! By raising a final $25,000, we can build a program that will introduce Drupal Support Service to an emerging audience of business decision makers. Together, we can make a big impact on Drupal Support Service.
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